greenfields
Four founders had just started a company, and none of them could say what it did.
case study
Four founders had just started a company, and none of them could say what it did.
A website, is what they asked for. Four founders out of renewable energy, just started, with nothing to point anybody at.
The site was not landing, and it was not the site. They could not yet say what they did or who it was for.
So I drew their own message out of them, asking questions until it had a shape they recognised. They signed it off.
Then everything that stands on that message got built: the summary, the landowner introduction, the proposal, the site.
flow
The week between two sessions ran on paper, and the practice ran on her evenings.
case study
The week between two sessions ran on paper, and the practice ran on her evenings.
An app, is what she asked for. The paper diary cards kept coming back late, so make them digital.
The cards were one drop out of six. The work lived across too many channels, and never in one shared space.
So it got written down: one diagram of the week between two sessions, with all six drops and the cause under them.
Then the shared space got built, where the record fills in as the week happens. The session stops starting blind.
dance awake
The loyalty card was paper, and the rest of the practice lived somewhere else.
case study
The loyalty card was paper, and the rest of the practice lived somewhere else.
An app for the stamp card, is what it started as. A free dance every tenth one, run off a paper card. Mine lived in the car.
The card was not the problem. The practice is one evening a week, and everything holding it together lived somewhere else.
So it got drawn as one thing: what a dancer arrives with, what they leave with, and what sits between Thursdays.
Then it got built. One place for the dance, the music, the book and the people. The card is the smallest thing in it now.
socrates
I left every session with more questions than I arrived with, and nothing held them.
case study
I left every session with more questions than I arrived with, and nothing held them.
A coaching session, to get myself unstuck. The obvious move, and a good one.
I left with more questions than I arrived with, and nothing held them. By the next session the thread was gone.
So I wrote it down: how I am actually wired, and what I was circling on, in a form something else could pick up.
Then I built a thinking partner on Supabase and the Claude API that holds both. In daily use. I am customer zero.